Oatfull
Oatfull crafts irresistibly creamy chocolate filled with the goodness of oats. Thoughtfully made for a satisfying crunch and a hint of wholesome flavor, our chocolate reimagines indulgence with a nourishing twist. Taste the harmony of rich cocoa and hearty oats — a treat that feels as good as it tastes.
My Goals
Production & Skills
Oatfull’s goal is to redefine chocolate by blending indulgence with wholesome, oat-based fillings. By building brand awareness, promoting healthier ingredients, and committing to sustainable practices, Oatfull aims to grow a loyal customer base and expand its product line, ultimately becoming a leader in mindful, modern chocolate.
Illustrator // Logo design & custom vector illustrations
Brand Identity // Visual system, tone, and storytelling
Package Design // Physical copy production & unboxing experience
Fresco // Illustrations
Typography // Custom type styling & hierarchy
Audience
Primary Audience: Oatfull’s primary audience is health-conscious chocolate lovers, ages 18–45, who value better-for-you ingredients without sacrificing taste. They are likely to be interested in plant-based or whole-grain options, appreciate sustainable and ethical sourcing, and enjoy trying modern twists on classic treats. These consumers are often active on social media, open to discovering new brands, and motivated by a balance of indulgence and mindful eating.
Secondary Audience: Creative professionals and gift-givers. People who may not seek sustainable fashion daily but are drawn to unique, story-driven products, especially for special occasions.