Luxcycle
Luxcycle is a company, that transforms electronic waste into unique, sustainable luxury, blending innovation, ethics, and beauty. Every piece is a testament to our commitment to transparency and craftsmanship, turning waste into worth.
My Goals
Production & Skills
At Luxcycle, my goal is to provide eco-conscious consumers with high-quality, stylish jewelry that aligns with their values. I aim to redefine luxury by transforming electronic waste into beautifully crafted pieces—allowing customers to make sustainable choices without compromising on design, elegance, or craftsmanship. By merging sustainability with sophistication, I strive to inspire mindful consumption and elevate the standard for what ethical fashion can look like.
InDesign // Publication work
Illustrator // Logo design & custom vector illustrations
Brand Identity // Visual system, tone, and storytelling
Light Room // Photo editing & color correction
Package Design // Physical copy production & unboxing experience
Art Direction // Concept development & visual cohesion
Typography // Custom type styling & hierarchy
Sustainability Research // Material sourcing & eco-conscious messaging
Media Design // Campaign graphics & web design
Audience
Primary Audience: Eco-conscious, style-savvy consumers—primarily women aged 20–40 who care about sustainability but don’t want to compromise on aesthetics, quality, or uniqueness. These are individuals who value thoughtful design, ethical practices, and want to make a statement with their fashion choices, both visually and morally.
Secondary Audience: Creative professionals and gift-givers. People who may not seek sustainable fashion daily but are drawn to unique, story-driven products, especially for special occasions.
